TikTok, the popular short-form video app, has entered into a multi-year partnership with Major League Soccer (MLS) to deepen the league’s presence on the platform. The partnership will see the MLS creating exclusive content for TikTok, as well as leveraging the app’s tools and features to engage with fans in new and innovative ways.
As part of the partnership, the MLS will be launching an official TikTok account, which will feature behind-the-scenes footage, player highlights, and other exclusive content. The league will also be encouraging its teams and players to create their own TikTok accounts, further expanding its reach and engagement on the platform.
The partnership comes at a time when TikTok has become one of the most popular social media apps among young people, particularly in the United States. With over one billion active users worldwide, the platform offers a unique opportunity for the MLS to connect with a new generation of fans and build its brand on a global scale.
In addition to creating exclusive content for TikTok, the MLS will also be using the app’s tools and features to enhance the fan experience. This includes leveraging TikTok’s live streaming capabilities to broadcast matches and other events, as well as using the app’s augmented reality (AR) tools to create interactive experiences for fans.
The partnership between TikTok and the MLS is just the latest example of how sports leagues and organizations are using social media to engage with fans and build their brands. With its massive user base and innovative features, TikTok offers a unique platform for sports leagues to connect with fans in new and exciting ways.
At TikTok, we are excited to partner with the MLS to help deepen the league’s presence on our platform and connect with a new generation of fans. We believe that our platform offers a unique opportunity for sports leagues and organizations to engage with fans in a more authentic and meaningful way, and we look forward to working with the MLS to create new and exciting content for our users.